Capers Whole Foods Markets
Capers Whole Foods Markets relies on At Large Media to provide online strategy and a variety of media services to meet the demands of their fast changing and competitive business.
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Since 2005, At Large has provided strategic direction and complete out-of-house web services including web site management, serving, metrics analysis, podcast production, and electronic newsletter creation and management.
As well as online solutions, At Large provides photography and video production, print graphic design, production of radio commercials, and other specialized services as required.
In March 2007, we also created and launched a redesigned web site using a customized Drupal CMS. This provides Capers with a dynamic online production tool that makes it easy for members of their community marketing team to add content to the web site. The new online workflow also leverages Capers extensive print production pipeline, allowing for a seamless migration of content.
The changes have meant that Capers is now posting 300% more content than previously with the same number of resources.
In 2007, web site page views increased by over 500%, and the website’s podcasts continue to grow audiences each month.
For a list of all At Large Media projects, please see this page
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